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About

     BRAND YEKATERINA IVANKOVA WAS BORN IN 2017 FROM THE VALUES AND DREAM OF A GIRL WHO COMES FROM A COUNTRY OF THE FORMER SOVIET UNION, WHERE TO BE DESIGNER WAS NOT CONCEIVED; BUT HIS BELIEVE IS WANTED TO BE ABLE TO TRANSMIT TO THE WORLD WHAT HE HAD BEEN GIVING TO YOU TO RECEIVE HIS WAY TO LIKE THIS; IN FLORENCE AT POLIMODA !!! HERE THE BRAND SHOWED THE IDEA HEAD AFTER HEAD OF YEKATERINA BASED ON THE USE OF VINTAGE DRESSES OR STOCKS OF MATERIALS CHANGING THE SHAPE AND MODEL PAPER, BECAUSE THE FUNDAMENTAL THING WAS NOT TO WANT TO PRODUCE ANYTHING FROM THE NEW; AND IN THE TIMES IT WAS A NEW VISION OF ECO-FRIENDLY FASHION, WHEN EVERYTHING THE REST WORLD FASHION WAS AMONG THE MOST POLLUTANTS IN THE WORLD …. THE MOST BEAUTIFUL CHALLENGE WAS TO AMAZE THE EMPLOYEES OF THE SECTOR WITH GARMENTS EVERY TIME UNIQUE AND OF HIGH LEVEL.

 

“THE IDEA OF MY FASHION DOES NOT STAY ON ITS GARMENTS BUT IT IS A LIFESTYLE #FASHIONFORPLANET AND TRUST, SUSTAINABLE FASHION CREATING BEAUTIFUL ITEMS IS POSSIBLE, JUST WANT IT !!!”

 

“Sustainability – Reworked – Upcycling“

Bio

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Reuse of vintage garments, changing shape and pattern forms are the foundations of Yekaterina’s vision. Born in Kazakhstan, her passion for fashion and contemporary art led her to complete her studies at Polimoda Florence, after which her creative research focused on the idea of “reuse”, a process of trasforming by -products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value. Winner of the young designers “Exzersiz” Russian Fashion Award and finalist of the “Taiwan Fashion Award “ and “Remix” Vogue Talents competition, her avantgarde creations brings new energy to each of her pieces crossing cultures and epochs to create on-trend pieces encased with passion and individuality.
Inspired by her travels to Central Asia, her mix of contemporary technique, Italian tailoring and references to vintage allows each piece to remain sartorially unique.